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Mediaweek Admin

Joined 201524088 posts
Mediaweek Admin
The Media Agency 50: Celebrating leadership, culture and impact
News

The Media Agency 50: Celebrating leadership, culture and impact

Australia’s most respected recognition of media agency leadership is back and bigger than ever.

by Mediaweek AdminSep 1, 2025

Krista Walton steps up as NSW agency sales director at oOh!media
Agency News

Krista Walton steps up as NSW agency sales director at oOh!media

Krista Walton has been promoted to lead the NSW agency sales team at oOh!media, after six years as group business director.

by Mediaweek AdminSep 1, 2025

Built for now: Why brands need smarter, faster creative
Opinion

Built for now: Why brands need smarter, faster creative

AI is amplifying cultural phenomena and rewiring consumer expectations. As algorithms prioritise what’s new and trending, brands are turning to agile creative systems to meet shifting demands and stay relevant.

by Mediaweek AdminSep 1, 2025

TV Ratings Thursday 28 August 2025: AFL Legends Game powers Seven, winning key demos
TV Ratings

TV Ratings Thursday 28 August 2025: AFL Legends Game powers Seven, winning key demos

Seven’s AFL: Legends Game for Prostate Cancer reached 2.29m with an audience of 879k and 130k BVOD, topping 25–54 and 16–39. Seven and Nine’s bulletins remained dominant for Total People and Grocery Shoppers 18+.

by Mediaweek AdminAug 29, 2025

Cloudflare and Microsoft partner to make websites AI-search friendly
Technology

Cloudflare and Microsoft partner to make websites AI-search friendly

Cloudflare and Microsoft have launched a new solution to help publishers and brands make their websites searchable via AI tools like ChatGPT and Copilot.

by Mediaweek AdminAug 29, 2025

TV Ratings Wednesday 27 August 2025: Seven’s AFL lifts midweek reach
TV Ratings

TV Ratings Wednesday 27 August 2025: Seven’s AFL lifts midweek reach

Nine’s 9News led total people (1.346m), while The Block topped 25–54 and 16–39 with strong BVOD (198k). Seven’s midweek AFL boosted reach, but Nine dominated across news and Grocery Shoppers 18+.

by Mediaweek AdminAug 28, 2025

Live sport dominates FAST platforms as 84% of live events are sports
Data

Live sport dominates FAST platforms as 84% of live events are sports

Amagi’s 15th Global FAST Report finds live content is now the heartbeat of FAST platforms, with sports accounting for the vast majority of live programming.

by Mediaweek AdminAug 28, 2025

Mentos back emerging Aussie music talent with Fresh Sounds
Out-of-Home (OOH)

Mentos back emerging Aussie music talent with Fresh Sounds

Mentos has teamed with The Idea Shed and Rolling Stone Australia to launch Fresh Sounds, a campaign giving up-and-coming local artists real industry exposure.

by Mediaweek AdminAug 28, 2025

TV Ratings Tuesday 26 August 2025: Demo clean-sweep for The Block
TV Ratings

TV Ratings Tuesday 26 August 2025: Demo clean-sweep for The Block

News split the grocery shoppers: Seven News 1.194m vs 9News 1.183m, with 9News higher reach. The Block stayed #1 with younger viewers.

by Mediaweek AdminAug 27, 2025

IHAC Evolution Summit 2025 reveals full speaker line-up
Events

IHAC Evolution Summit 2025 reveals full speaker line-up

Canva’s Cat van der Werff and Sportsbet’s Tim Hernadi join a strong roster of speakers for the third annual in-house marketing summit this September in Sydney.

by Mediaweek AdminAug 27, 2025

Marketers urged to lead responsibly as AI risks eroding trust of young people
AI

Marketers urged to lead responsibly as AI risks eroding trust of young people

Marketers are often the first to introduce AI to young Australians—but without national oversight, experts warn it could erode trust for a generation.

by Mediaweek AdminAug 27, 2025

TV Ratings Monday 25 August 2025: Seven News leads Total People, The Block rules demos
TV Ratings

TV Ratings Monday 25 August 2025: Seven News leads Total People, The Block rules demos

Total TV highlights: Seven News first overall; The Block ahead in 25–54 and 16–39. ACA and 9News stayed competitive; The Voice held for Seven.

by Mediaweek AdminAug 26, 2025

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