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Talon Admin

Joined 20267371 posts
TA
Brands 'betting on gaming are betting on the future': IAB Game Advertising Summit 2024
News

Brands 'betting on gaming are betting on the future': IAB Game Advertising Summit 2024

"People interested in the lifestyle simulator, The Sims, are more likely to be in the market for makeup, while people interested in the racing series Gran Turismo are more likely to be in the market for a luxury vehicle."

by Talon AdminAug 15, 2024

Pringles introduces Spicy range with 'Feed Your Spicy Side' by Thinkerbell
Brands

Pringles introduces Spicy range with 'Feed Your Spicy Side' by Thinkerbell

Sesh Moodley: "The launch of the new Pringles Spicy range demanded equally fiery content."

by Talon AdminAug 15, 2024

Coca-Cola and Oreo launch 'Besties' brand collaboration via Ogilvy
Brands

Coca-Cola and Oreo launch 'Besties' brand collaboration via Ogilvy

The launch campaign, in partnership with Spotify, includes the Bestie Mode Digital Experience platform, which allows fans to merge musical tastes.

by Talon AdminAug 15, 2024

M&C Saatchi appoints Tanya Vragalis to MD post
Agencies

M&C Saatchi appoints Tanya Vragalis to MD post

Justin Graham: "We're taking on the challenge of expanding our capabilities in digital and data-first brand experiences. Tanya is an integral part of this plan."

by Talon AdminAug 15, 2024

What John Ibrahim did next: Paramount+ Season 2 of Last King of the Cross arriving soon
Television

What John Ibrahim did next: Paramount+ Season 2 of Last King of the Cross arriving soon

Action this series moves from Kings Cross to Sydney’s Oxford Street nightclub strip.

by Talon AdminAug 15, 2024

Seven West Media CEO Jeff Howard explains new revenue sources and digital sport impact
Television

Seven West Media CEO Jeff Howard explains new revenue sources and digital sport impact

Plus: Senior exits like Burnette and Hopkins, cost cutting's impact on content, the Tipping Point threat, TV drama, and The Nightly.

by Talon AdminAug 15, 2024

How Mark Green convinced Susan Coghill to help fund Play it Safe
Creativity

How Mark Green convinced Susan Coghill to help fund Play it Safe

"We just didn't think we could do it. Then Mark Green, to his credit, said, 'Look, I can get you a little bit more money.'"

by Talon AdminAug 14, 2024

Adelaide University taps Richards Rose and Mindshare for agency village in go-to-market strategy
Brands

Adelaide University taps Richards Rose and Mindshare for agency village in go-to-market strategy

"It’s a pivotal moment for our new University, and it’s wonderful to see our new brand come to life through this initial campaign."

by Talon AdminAug 14, 2024

Jack Nimble unveils collaborative influencer service for brands: Nimble Creators
Agencies

Jack Nimble unveils collaborative influencer service for brands: Nimble Creators

"It’s a bespoke model, which ultimately leads to better social content for both the creator and the brand."

by Talon AdminAug 14, 2024

TV Ratings 13 August 2024: Ray Martin appears on The Cheap Seats
TV Ratings

TV Ratings 13 August 2024: Ray Martin appears on The Cheap Seats

Contestants start main bathroom week during The Block.

by Talon AdminAug 14, 2024

Today the Brave launches inaugural Taboo Tattoo Bar pop-up
Agencies

Today the Brave launches inaugural Taboo Tattoo Bar pop-up

Jade Manning: "The greatest part of the creative industry is the permission to play in the unfamiliar. Experimenting with projects such as Taboo Tattoo Bar is a great reminder of this."

by Talon AdminAug 14, 2024

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