Agency News
Latest stories
I’m With Who? Allianz's scores big with Avril Lavigne ad but audiences struggle to recall brand name
Alex Forrester: 'It takes time to build connection and recall, but this campaign has overcome the biggest hurdle – it has captured attention.'
by Alisha Buaya – Jul 15, 2025
Rexona sniffs out new market as it launches whole-body deodorant
Elizabeth Gulliver: 'This campaign highlights how bold and creative media can not only connect with consumers but bring them in on the joke!'
by Alisha Buaya – Jul 15, 2025
Ogilvy PR named Tourism New Zealand public relations agency
James Curtis: 'We’ll be developing work that makes people want to pack their bags, reconnect with the spirit of New Zealand.'
by Alisha Buaya – Jul 14, 2025
New Head of Strategy & Planning at The Media Store tasked with reviewing and innovating current client strategies
Jacquie Alley: 'As an engineer turned marketer, she is well-placed to lead both strategy and planning for the business, with her proven track record of driving impact with creative use of media and technology.'
by Alisha Buaya – Jul 14, 2025
Autobarn shifts gears with a brand refresh as it turns 40
Simon Davenport: 'Our refreshed positioning goes straight to the heart of our customer pledge, to be customer-obsessed and support all car owners on their automotive journey.'
by Alisha Buaya – Jul 14, 2025
Greater Bank spruiks digital 15-Minute, paperwork-free, alternative to traditional home loans
Kate Messenger: 'It’s Friday’s campaign delivers on the boldness of that ambition —giving borrowers the confidence to move decisively toward a better way of doing things.'
by Alisha Buaya – Jul 14, 2025
Indie agency Orange Line has global ambitions with US Sports Research partnership
Marshall Spellmeyer: 'They bring stellar organisation in their ways of working, clear communication, and a truly enjoyable team dynamic.'
by Alisha Buaya – Jul 14, 2025
From Store to Screen: How Big W is betting on live shopping’s future with Bread Agency
'It will be a game changer.'
by Alisha Buaya – Jul 14, 2025
Cannes Lions sets three year ban for agencies submitting 'false or misleading work' following DM9 scandal
Simon Cook: 'These renewed standards reflect our responsibility to both provide a platform for, and protect the value of creativity, and reinforce that creative excellence should be synonymous with creative integrity.'
by Alisha Buaya – Jul 11, 2025
Former Microsoft leader appointed WPP CEO
Philip Jansen, Chair of WPP: “Her expertise in this landscape will be hugely valuable to WPP as the industry navigates fundamental changes and macroeconomic uncertainty."
by Talon Admin – Jul 10, 2025
