Latest stories
Martha Stewart and Snoop Dogg get lit for EZ Reach campaign
Felipe Favoretto: 'We've built on what’s worked and challenged ourselves to make the next campaign bigger, sharper, and more culturally relevant.'
by Alisha Buaya – Sep 1, 2025
University of Western Australia names VML Perth and WPP Media as new creative and media partners
Haylee Felton: “There was an instant alignment of values, and we anticipate a strong and collaborative partnership with a one-team mindset.'
by Alisha Buaya – Sep 1, 2025
“It's not a nice thing for a lot of agencies to talk about people avoiding what we do" - Atomic Atomic 212° looks beyond 'attention'
'It is our duty as agencies to continue to understand what audiences are doing, and this is a great way to use it to understand and also put it into action.'
by Alisha Buaya – Sep 1, 2025
Enero Group posts FY25 growth, OBMedia sale sharpens focus on agencies
Ian Ball: “As we enter FY26 with a more defined portfolio and an exclusive focus on our award-winning agencies - our focus is firmly on building the next chapter of growth for Enero.'
by Alisha Buaya – Aug 29, 2025
IMAA Spotlight: SPEED Managing Partner Ian Perrin on the indie difference
Ian Perrin discusses his team’s approach to pitching, revealed which indies he thinks are crushing it and his work with the Keep Talking initiative.
by Alisha Buaya – Aug 29, 2025
UnLtd delivers largest-ever largest pro-bono media campaign, alongside EssenceMediacom
Pippa Berlocher: 'The results speak not only to the generosity of our media partners, but also to the commitment and talent of our team, who delivered exceptional outcomes for this important cause.'
by Alisha Buaya – Aug 29, 2025
Ex-Macquarie strategist Olivier Vojetta joins Frontier Media AI as Head of Strategy and Growth
Matt Hunt: 'He embodies our vision of fusing advanced tech, proprietary data and 25 years of marketing expertise.'
by Alisha Buaya – Aug 28, 2025
Telstra avoided fear in cybersecurity campaign, tapped the never-scary... Steve Buscemi...
Alita McMenamin: 'If we just did a security campaign that played into all the tropes of the category, we might get missed. That would be riskier than what we've done. We’ve brought in entertainment and humour to tell that story.'
by Alisha Buaya – Aug 27, 2025
M+C Saatchi Group names its first CMO for Australia & New Zealand
Dani Bassil: 'Anita is part coach, part growth strategist, part client connector, her role will be entirely centred around strategic growth for M+C.'
by Alisha Buaya – Aug 27, 2025
Think HQ rolls out grassroots seatbelt safety initiative in salons and barbershops
Jen Sharpe: 'In this TAC initiative, that chat in the chair matters just as much as the cut you came for.'
by Alisha Buaya – Aug 25, 2025
