Brands
Latest stories

HER Board launches to combat domestic violence via VML Perth
“HER Board was created for women to start to give them power back, and break the victim-and-saviour approach to family and domestic violence funding."
by Talon Admin – May 27, 2024

Sydney Water launches 'Toilet Blockers Anonymous' via It's Friday
"It’s not often you get to communicate a message that’s serious but also so awkward, it’s tailor-made for comedy."
by Talon Admin – May 27, 2024

Thinkerbell revamps Dan Murphy's brand platform with first work since 2022
The new platform is likely to be Thinkerbell's last work for the brand - the account is up for pitch and Thinkerbell has declined to participate.
by Talon Admin – May 27, 2024

Ad Standards reports 45% surge in complaints, received 'nearly 300' in December
"The top five most complained-about ads in 2023 drew over 800 complaints collectively."
by Talon Admin – May 27, 2024
Dettol crowned 'most trusted' brand, Bunnings 'most iconic'
"The people who were surveyed nominated these brands, unprompted."
by Talon Admin – May 27, 2024

TRA study reveals how brands can foster effective connections
Only 2% of Australians spontaneously mentioned personalisation as something that makes them feel connected to brands.
by Alisha Buaya – May 23, 2024

Cleanaway taps alt/shift/ for ‘A Throwaway Decision’ safety campaign
45% of Australians don’t know where to go to dispose of batteries, according to Cleanaway's Recycling Behaviours report.
by Talon Admin – May 23, 2024

Dometic hands PR to M&C Saatchi Sport & Entertainment
The agency will look after Dometic’s consumer comms across key markets including Australia, United States, and Germany.
by Talon Admin – May 23, 2024

'Things just got feisty' at Macca's in campaign via DDB Sydney and Shift 20
Lancy Huynh: "We know spice lovers come from a range of different backgrounds, so it was important that we reflected that in our campaign creative."
by Talon Admin – May 22, 2024

National Breast Cancer Foundation unveils brand strategy via FutureBrand
The work for NBCF comes as a pro bono commitment from FutureBrand Australia.
by Talon Admin – May 22, 2024
