Brands
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WPP and INVNT partner with SXSW Sydney 2024
"This year at SXSW Sydney, we challenge brands, partners, and attendees to ask themselves - what does innovation truly mean?"
by Alisha Buaya – May 22, 2024
Honda overhauls agency model, appointing H+Co and creating in-house agency
As a result of the shake up, spearheaded by new head of marketing Terri Golder, incumbents Zenith, Leo Burnett, Wavemaker, and TRP lose the account.
by Talon Admin – May 22, 2024
History Will Be Kind wins Koskela pitch
Corinna Fawls: "Koskela is a true leader in circular innovation and creativity, changing the way we create and consume to lighten the load on our planet."
by Talon Admin – May 21, 2024
TAC and Clems launch ‘Driving tired? Wake up to yourself’ awareness campaign
Mike Ronkoske: "Now there’s a BAC for sleep – less than 5 hours sleep could kill you. It’s a rule to live by."
by Talon Admin – May 21, 2024
Thinkerbell and Lion launch 'Lovely Day For a Guinness' for Aussie winter
Paul Swann: "We sought to capture the smooth characteristics of a Guinness on a winter's day."
by Talon Admin – May 20, 2024
oOh!media names winner of inaugural Indigenous Business Grant
The Unexpected Guest was one of 63 submissions received from a wide range of Indigenous companies.
by Alisha Buaya – May 20, 2024
GIO and Ogilvy launch brand platform, Protect Precious
Mim Haysom: "In some instances, things not worth a huge amount of money can still be incredibly precious to people."
by Talon Admin – May 17, 2024
Pregnancy, cockatoo gun violence, more girl maths: Ad Standards May rulings
ME Bank’s girl maths ad, City Fertility Centre's radio ad, and Metroll Darwin all faced the gavel.
by Talon Admin – May 17, 2024
Rest Super edits scream in ad as Gruen calls it 'a hot mess'
Rest confirmed the edit to Mediaweek, while Todd Sampson said "the scream is the best part ... the strategy makes absolutely no sense."
by Talon Admin – May 17, 2024
Apparent releases first work for Flight Centre's Corporate Traveller
"It was clear to us that Apparent had deep expertise in B2B and really understood our complex audience segmentation and associated business challenges."
by Talon Admin – May 16, 2024
