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Gippsland Dairy celebrates 'Slow Good' in new platform via Special
The hero films contrast 'slow bad' life experiences, from a long goodbye to disembarking a plane, with the 'slow good' of Gippsland yogurt.
by Talon Admin – May 8, 2024
Thinkerbell launches second instalment of 'I Saw it on BINGE'
Fiona King: "We thought there was no better way to continue the brand journey than placing [Mike] in another awkward scene."
by Talon Admin – May 7, 2024
Mediaweek with Simon Ryan: Labelium sale, M&As, brand building, competition
RyanCap roadmap: "It's really important staff, clients and associates realise that our plan has not changed."
by Talon Admin – May 7, 2024
Whittaker’s Hello Chocolate Lovers brand platform launches via Bastion Shine
Rich Maddocks: "We think we’ve hit on an area that’s not only entertaining but also incredibly relatable."
by Talon Admin – May 7, 2024
Howatson+Co launches first work for Tyro
"They weren’t just looking for an ad campaign. Sure, that was part of the requirement ... but we needed a bigger positioning statement."
by Talon Admin – May 6, 2024
Thinkerbell celebrates Star Wars Day with Hahn Solo
The Han Solo pun was deployed by the creative agency in collaboration with media agency UM and digital agency Affinity across Sydney, Melbourne, and Adelaide.
by Talon Admin – May 6, 2024
Bumble rebrand the first step to make dating better for women: APAC's Lucille McCart
"It’s the first of many exciting updates we are making to address our community’s needs."
by Talon Admin – May 6, 2024
Bryden Campbell: Bonza's demise offers lessons for next budget airline
In our continued cost-of-living crunch, Bonza could - and should - have worked.
by Mediaweek Admin – May 6, 2024
National Breast Cancer Foundation appoints VML
"It’s not every day you get the chance to make a real difference for the lives of thousands of people."
by Talon Admin – May 6, 2024
Right audience, right time, right place: How Finish stayed a category-leader in cost-of-living crisis
"We had an 11% increase in purchase intent – and that's one of the most ridiculous numbers I've seen in five years."
by Tess Connery – May 3, 2024
