Brands
Latest stories
Ogilvy Health unveils latest for Bowel Cancer Australia
Nina East: "We set out to make a confronting campaign that would make a difference."
by Talon Admin – May 14, 2024
Howatson+Co and iSelect launch 'Save More' platform
Richard Shaw and Jeremy Hogg: "There’s a clear ambition, from both a business and advertising point of view, to move the brand forward."
by Talon Admin – May 14, 2024
Special wins Cricket Australia account
Bec Stambanis: "International cricket is the heartbeat of summer in this country."
by Talon Admin – May 14, 2024
Exclusive: CommBank launches Truyu via Supermassive
Supermassive developed the go-to market strategy, including the name, brand positioning, and brand identity.
by Talon Admin – May 14, 2024
Kate O'Loughlin: What the Met teaches us about celebrity mega-brands and consumer expectations
From the cost-of-living crisis or the rise of the influencer economy, it’s clear that what audiences want from the Met and brands alike are changing.
by Mediaweek Admin – May 14, 2024
'There is no cutting corners': Nic Taylor on LEGO's craft, care, and fandom
“We sometimes forget the power of craft and what it can mean to the end user: this beautiful thing, that endures.”
by Talon Admin – May 10, 2024
Smith's launches new brand platform 'Joy is a Simple Recipe' via Goodby Silverstein & Partners
Smith’s will work with Special Group in Australia to tap into country-specific audience insights.
by Alisha Buaya – May 10, 2024
AANA RESET recap: LEGO, Matildas, Barbie, AB InBev
Agency relationships are like a marriage, Richard Oppy proposed - "there's going to be ups and downs."
by Talon Admin – May 10, 2024
Customer Owned Bank Association leads digital campaign via Supercurious
According to Pollinate research, most Australians found their bank lacked a human touch.
by Talon Admin – May 8, 2024
Contiki and We are Social unveil 'Switch On Social Travel' challenge
Ben Clare: "Travel is more enriching when you live in the moment, not just capture it."
by Talon Admin – May 8, 2024
