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Kia enlists Australian sports icons to name its upcoming ute in latest TVC
"We were looking for a unique and quintessentially Aussie way to launch Kia’s most Australian product ever."
by Mediaweek Admin – Mar 4, 2024
Destiny's Child's Michelle Williams stars in latest Uber One campaign via Special
"She’s able to contrast the disappointment of being the ‘least favourite child’ with the joy of being an Uber One member."
by Mediaweek Admin – Mar 4, 2024
Pepsi launches first new visual identity after 14 years
Vandita Pandey: "We have huge plans for 2024 here in Australia."
by Mediaweek Admin – Mar 4, 2024
Secret Sounds Connect finds 90% Gen Zs prefer to spend money on experiences over a house or car
The survey found most Gen Zs have discarded the “life blueprint” of their predecessors.
by Mediaweek Admin – Mar 4, 2024
Tonies taps 303 MullenLowe as integrated agency for AUNZ market entry
Karen Coleman: "Launching into a new market takes a range of capabilities."
by Mediaweek Admin – Mar 1, 2024
My 'Swiftie Dad' moment was a window into the Creator Era
Taylor Swift is more than a music phenomenon, says Fabulate’s Ben Gunn. The megastar is giving us all a glimpse into a “creator era” where the media value chain will be driven by digital natives.
by Mediaweek Admin – Mar 1, 2024
Uber snares Nicole Bardsley as head of marketing
Cashrewards CMO Nicole Bardsley has left the role to become head of marketing at Uber and Uber Eats, Mediaweek can reveal.
by Tess Connery – Feb 29, 2024
"Longevity is the hope": DDB's mission to restore Australia's love for Volkswagen
“The location gave us little gifts along the way too, like the shot with the seals. That wasn’t storyboarded, the seals just happened to turn up."
by Talon Admin – Feb 28, 2024
DDB Sydney launches first brand campaign for Volkswagen in seven years
Matt Chandler: "We wanted to tell a very simple story, beautifully."
by Mediaweek Admin – Feb 26, 2024
Pinterest positions itself as "leading full funnel solution" in new campaign
Pinterest is spruiking its ability to drive sales with the rollout of an international campaign, P is for Performance.
by Talon Admin – Feb 26, 2024
