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James Hurman on Tracksuit's $20.5m raise and giving marketers ROI confidence
Plus Cannes' new humour category: "Humour is one of the most effective strategies for driving sales and market share."
by Alisha Buaya – Mar 8, 2024
Mind the (gender) gap! Podcast celebrates extraordinary women moving populations worldwide
Women Who Move Nations: NEC sponsoring new episodes on future of travel on trains, buses, ferries, and trams.
by Talon Admin – Mar 8, 2024
Junkee Media and Pinterest empower Gen Z Australians with 'Quiet Pride' content series
Junkee journalists Talecia Vescio and Ky Stewart discuss social issues and share their experiences of growing up queer in Australia.
by Mediaweek Admin – Mar 7, 2024
Australian Avocados campaign by Thinkerbell spurs national hunt for 'Avo King'
The work is Thinkerbell's first for Hort Innovation since Mediaweek revealed it won the account
by Mediaweek Admin – Mar 7, 2024
'No one can tell brands how they should react': Will advertisers punish Meta for exiting news deals?
Mediaweek asks: Does Meta pulling the pin have implications for advertisers?
by Alisha Buaya – Mar 6, 2024
Nissan introduces new visual identity in e-POWER campaign by Nissan United (TBWA)
Sarah Cajelot: "We kick-started the whole process by briefing the creative team in the vehicle."
by Mediaweek Admin – Mar 5, 2024
Bikesales launches 'A Lifetime of Bikes' campaign with Two Tractors
Since 2019, there has been a 72% increase in the number of motorcycle buyers in Australia, says Rafael Constantinou.
by Mediaweek Admin – Mar 5, 2024
Red Rock Deli teams up with Pnau for new single via Special
Vandita Pandey: "Partnering with an artist like Pnau brings this message to life in an exciting new way that places the brand at the intersection of art, music, and culture."
by Mediaweek Admin – Mar 5, 2024
TBWA\Media Arts Lab's latest work shows real stories of Apple Watch saving lives
Bruce Mildenhall and Lexie Northcott share how Apple Watch's features saved them in unexpected situations.
by Mediaweek Admin – Mar 5, 2024
NAB launches 'Wrangle Your Money' campaign with TBWA\Melbourne
Matthew Stoddart: "Another fantastical and memorable chapter to add to the story."
by Mediaweek Admin – Mar 4, 2024
