Data
Latest stories
Avid Collective and Brand Metrics partner on native content campaign insights
Avid will measure the impact of brand awareness, brand consideration, brand preference, and action intent.
by Alisha Buaya – Mar 13, 2024
'Nothing sharpens your focus at the supermarket like 13 interest rate rises': Cost of living weakens Australians' sustainability interest
Claims of progress towards a net-zero emissions goal have almost no influence on purchasing behaviour, according to a Porter Novelli and Quantum Market Research study.
by Talon Admin – Mar 13, 2024
First party deterministic data is retail media's 'biggest superpower': Flybuys
Lauren Dulhunty also told Mediaweek: "I would love to see data cleanrooms become the norm, and almost be baked into everything that we do."
by Talon Admin – Mar 8, 2024
James Hurman on Tracksuit's $20.5m raise and giving marketers ROI confidence
Plus Cannes' new humour category: "Humour is one of the most effective strategies for driving sales and market share."
by Alisha Buaya – Mar 8, 2024
Captify introduces Green Media Product in partnership with Scope3
The GMP aims to help clients eliminate the least sustainable inventory from media buys.
by Mediaweek Admin – Mar 7, 2024
Big Ads integrates Oracle Contextual Intelligence into its Buddy Decarbonise platform
The platform provides advertisers with enhanced granularity, transparency, and control over targeting tactics.
by Mediaweek Admin – Mar 6, 2024
IAS expands its Made for Advertising AI solution to drive efficacy across the programmatic buying process
The AI-driven site measurement and optimisation solution will be available globally beginning in Q2 2024.
by Mediaweek Admin – Mar 6, 2024
Slingshot launches Creatalytics creative media effectiveness tool
Jane Waterhouse: "Ultimately this gives more time to creatives to be creative and less time spent on operationalising creative.”
by Mediaweek Admin – Mar 5, 2024
Secret Sounds Connect finds 90% Gen Zs prefer to spend money on experiences over a house or car
The survey found most Gen Zs have discarded the “life blueprint” of their predecessors.
by Mediaweek Admin – Mar 4, 2024
Audience control of skippable ads on TikTok increases purchase intent and brand recommendation, Magna reports
The Magna and TikTok research revealed the choice to watch ads creates a more lasting impression.
by Alisha Buaya – Feb 28, 2024
