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WARC 2023 Consumer Trends Report explores key consumer trends set to influence purchase decisions
Stephanie Siew, WARC, said: “Behaviours are shifting as consumers learn to live with long-term unknowns"
by Mediaweek Admin – Jul 25, 2023
Dentsu report forecasts cost-of-living struggles to hit international travel and subscriptions
There's been a 7% increase in Australians being extremely anxious about their finances in the immediate future
by Mediaweek Admin – Jul 24, 2023
Ipsos iris reveals Taylor Swift ticket frenzy and Titanic submersible drove strong interest among Australians
Other big news events in June included the State of Origin, the Ashes and the Hunter Valley wedding party bus crash
by Mediaweek Admin – Jul 24, 2023
Deadset: Podcast studio partners with Insightfully for PodPoll 2023
60% of podcast listeners will try a new podcast at least once a month
by Mediaweek Admin – Jul 19, 2023
Ipsos announces acquisition of Big Village Australia
Simon Wake: "This acquisition will help grow Ipsos’ operational expertise in the Australian market with highly complementary skillsets"
by Mediaweek Admin – Jul 18, 2023
New IAB report reveals digital advertising industry job vacancy rates have dropped
The report also revealed demand for experienced leaders is on the rise
by Mediaweek Admin – Jul 18, 2023
M&C Saatchi Group report reveals how Australians are navigating the cost of living crisis
Over a third of Australian women are feeling anxious about rising costs compared to just one in five men
by Mediaweek Admin – Jul 17, 2023
Samsung Ads Behind The Screens: Do I have your attention?
Episode Two features Foxtel Media’s Mark Frain and EssenceMediacom’s Nick Thomas
by Talon Editor – Jul 13, 2023
COMvergence: OMD tops final 2022 global billings rankings and market shares report
The 2022 total agency billings represent about 60% of the global (net) media spends
by Mediaweek Admin – Jul 12, 2023
Ipsos survey reveals Australians are the most nervous globally about AI
69% of respondents said they felt nervous about the technology
by Mediaweek Admin – Jul 11, 2023
Samsung Ads: Brands with ads in streaming environments seen as more modern and innovative
"Marketers have a huge untapped opportunity to reach streaming audiences"
by Mediaweek Admin – Jul 7, 2023
Lauren Wetzel: How InfoSum is putting people in control of their first-party data
"We as an industry have gotten really careless with how that data is passed around"
by Mediaweek Admin – Jul 5, 2023
Why owls and ostriches are key to understanding the cost of living crisis
Renee Sycamore: "This is a time when client loyalty can wane"
by Tess Connery – Jul 4, 2023
Voz data reveals lift in Seven's numbers for Q2 2023
Angus Ross, Seven chief content officer, entertainment programming: "The best is still to come this year on Seven"
by Mediaweek Admin – Jul 3, 2023
Stephanie Famolaro: Why retail data is the new oil of the advertising industry
Stephanie Famolaro: "It's arguably the biggest game-changer in retail we've seen in decades"
by Alisha Buaya and Jasper Baumann – Jun 27, 2023
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