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How the ads, Usher and Taylor doubled Super Bowl mentions in 2024
Super Bowl LVIII was the most-watched telecast in US history, with 123.4 million tuning in.
by Alisha Buaya – Feb 14, 2024
Nielsen: Marketers don't feel equipped to implement end-to-end measurement
The gap in confidence and capability is pronounced in the APAC region, only 45% of marketers are confident in their ability to measure ROI.
by Mediaweek Admin – Feb 13, 2024
Live Nation: Three quarters of Australians would join loyalty programs for music perks
63% of respondents would increase their spending with brands that offer live music perks.
by Mediaweek Admin – Feb 12, 2024
Spend on sports media rights to reach $61billion as the sector faces fragmentation, WARC reports
The report examines the new sports media landscape, the challenges and opportunities for brand advertisers.
by Mediaweek Admin – Feb 9, 2024
Self-improvement and sustainability are Gen Z’s top focuses in 2024, Meta reveals
The data points from Meta's Instagram Trend Talk cover fashion and beauty, social media, dating, friendships, and wellness.
by Alisha Buaya – Feb 9, 2024
PwC Australia, Kantar, and Glow partner on new sustainability metric for ROI fostering ESG investments
"The more we all speak the same language, the more positive impact can be created for businesses."
by Mediaweek Admin – Feb 8, 2024
Val Morgan: "Female-led summer" sees almost 9.8 million admissions
48% of total admissions across the holidays fell within the P14-39 demographic
by Mediaweek Admin – Feb 7, 2024
Fighting fraud, rise of nano influencers and Instagram on top: HypeAuditor reveals trends of 2024
HypeAuditor predicts the Influencer Marketing market size will reach a staggering USD $22 billion by 2025.
by Mediaweek Admin – Feb 6, 2024
IAS launches AI-driven brand safety and suitability measurement product to Meta
The expansion with Meta gives advertisers increased transparency into whether campaigns are appearing next to safe and suitable content.
by Mediaweek Admin – Feb 6, 2024
Ad spend fell in 2023 but delivered second-largest annual spend ever
Guideline SMI data revealed ad spend dropped -2.7% but still deliver the second-largest total of annual ad spend ever recorded.
by Talon Admin – Feb 5, 2024
