Data
Latest stories
Australians lead global shift as live music becomes world's favourite entertainment
Live music’s emotional power is now transforming identity, fandom and marketing strategy.
by Natasha Lee – Nov 12, 2025
Afterpay Ads merges with Square insights to transform retail media
Andrew Gilbert : 'This helps brands stay ahead of shifting consumer preferences'.
by Vihan Mathur – Nov 10, 2025
Australians still prefer in-store shopping over online
Brendan Straw: 'What we’re seeing is a clear behavioural shift in how Australians shop.'
by Vihan Mathur – Nov 10, 2025
BigAds drops compliance flex for franchise marketers
It comes as marketers face tighter reporting rules on how franchise marketing funds are collected and spent.
by Natasha Lee – Nov 6, 2025
Australia's new full-time job: spending 41 hours online a week
'Australians are increasingly turning to content and people that feel real and credible.'
by Vihan Mathur – Nov 5, 2025
News Australia and VRC expand data-led Melbourne Cup Carnival campaign
They's using precision audience targeting to boost attendance.
by Mediaweek – Nov 4, 2025
Drowning in data? Why context is the power skill marketers want now
Melissa Gilson: 'I’ve worked in qualitative research for 25 years ... I've never been busier.'
by Natasha Lee – Nov 4, 2025
Australians are paying more for content but consuming less than ever
A new report from Deloitte flags rising subscription stacks, shrinking screen time, and audio growth.
by Natasha Lee – Nov 3, 2025
OzTAM expands reporting as younger audiences shift screens
Streaming now dominates in key demos as the measurement provider expands to 21 demographic segments.
by Natasha Lee – Nov 3, 2025
Retail's reality check: 81% of Aussie baskets abandoned before buy
81 per cent of retail journeys collapse between digital discovery and in-store purchase.
by Mediaweek – Oct 30, 2025
1000heads APAC builds stronger team
“These roles give us the lift to deliver bigger, smarter work every month."
by Vihan Mathur – Oct 30, 2025
If you don't own a Bluey book, you're in the minority
Bluey is the #1 children’s book brand in Australia, based on year-to-date sales figures from Nielsen BookScan.
by Vihan Mathur – Oct 29, 2025
Albanese government rejects push to relax copyright laws for AI training
The changes would've allowed an exception allowing for text and data mining.
by Makayla Muscat – Oct 27, 2025
Boomtown tipped for record-breaking summer as Aussies head regional
New SCA iQ research shows nearly half of metro Australians will head to regional destinations this summer.
by Mediaweek – Oct 27, 2025
Turns out Aussies will visit just about anywhere to get their doomscrolling fix
It's even leading many of us to sacrifice sleep, hobbies, and real-world connection.
by Natasha Lee – Oct 21, 2025
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