Adelaide Radio Ratings 2021: Survey 2

Adelaide Radio Ratings

Mix 102.3 13.5% (13.0%)
Cume: 315,000 (-2,000)
2020 results: Best/worst
Best 10+ 13.4% (11.7%)
Best Breakfast 12.5% (10.5%)

Mix 102.3 has solidified its spot as the top radio station in Adelaide, with a small boost of 0.5 points.
Erin Phillips and Mark Soderstrom increased their breakfast radio share by 1.1 and remain the #2 commercial breakfast behind Fiveaa. After a break they return to air next week.
Will and Woody‘s national drive show also came in second after keeping a steady radio share of 13.0%.
Mix 102.3 dominated the morning and afternoon dayparts being a clear #1 in both timeslots
The station also #1 in the 40-54 and 55-65 demographics.

Cruise 1323 11.2% (10.8%)
Cume: 209,000 (+3,000)
2020 results: Best/worst
Best 10+ 11.1% (9.0%)
Best Breakfast 8.4% (6.2%)

ARN has again locked out the top two spots in Adelaide with Cruise 1323 also increasing its radio share, by going up 0.4 points.
The station was dominant in 55-65 (19.0%) and also perofrmed well in 65+ (19.7%).

Nova 91.9 10.9% (9.8%)
Cume: 328,000 (+22,000)
2020 results: Best/worst
Best 10+ 11.0% (9.8%)
Best Breakfast 11.0% (9.7%)

After a strong survey result Nova is still the #3 station in Adelaide after going up by 0.9 points.
Ben and Liam have turned around their negative result in survey 1, where they posted the lowest station breakfast share in over five years by going up 1.9 points and it is now the #3 breakfast show in the market.
After a razor thin finish in survey 1, Kate, Tim and Joel pulled away from the competition a bit by extending their share to 14.4%, up 1.1 points.

Fiveaa 9.7% (10.0%)
Cume: 163,000 (+3,000)
2020 results: Best/worst
Best 10+ 12.2% (8.1%)
Best Breakfast 15.4% (10.5%)

David and Will were the #1 commercial breakfast team again, despite losing 1.3 points. 
The station was #1 in the evenings with a share of 12.5%.
The station was #1 for 65+ increasing its share by 1.0 point.

5MMM 9.3% (8.2%)
Cume: 224,000 (+9,000)
2020 results: Best/worst
Best 10+ 9.9% (7.2%)
Best Breakfast 10.6% (6.6%)

Last survey, 5MMM had the biggest decline out of the commerical stations, this time around it has the equal best increase in radio share, going up 1.1 points.
The breakfast team of Roo and Ditts also gained back some of the share that they lost last survey going up 1.1 points.
The station’s best demographic was 40-54 where it finished #2 in Adelaide.

SAFM 8.6% (9.0%)
Cume: 252,000 (+5,000)
2020 results: Best/worst
Best 10+ 9.3% (8.1%)
Best Breakfast 8.9% (7.4%)

The station closed 2020 with its’s best share of the year and improved on that to start 2021 but in this survey it has lost a little bit of ground going down 0.4 points.
Breakfast with Bec, Cosi & Lehmo was down 1.0 and has slipped from #3 to the #6 breakfast show in a tight field.
Carrie Bickmore and Tommy Little’s national drive show has slipped from #3 to #4, going down 0.8 points.