Atomic 212°
Showing 41 - 50 of 83 results
Claire Fenner: Media mix modelling optimises spending, it doesn't just cut costs
"By focusing only on cutting underperforming channels rather than testing ways to improve them, we’ve seen clients leave up to 10% in missed growth opportunities on the table."
by Mediaweek Admin – Jun 13, 2024
Mediaweek Next of the Best winners revealed: Henry Innis, Robert Irwin, Celia Garforth, and more
Henry Innis: "You've made my dream come true, and I hope we can change the world of marketing effectiveness together."
by Alisha Buaya – Jun 13, 2024
Atomic 212° nabs Mindshare's Sylvia Pickering for Melbourne GM role
At Mindshare, Pickering was managing partner on the NAB account for almost five years.
by Talon Admin – Jun 11, 2024
Atomic 212° rolls out O'Brien's first campaign aimed at younger demo
The campaign marks the first time the 100-year-old brand has used BVOD, YouTube, and gaming ads to complement its linear TV advertising.
by Alisha Buaya – May 27, 2024
James Dixon on Atomic 212°'s 'big, hairy, audacious goal': Crack top 5, 'take on the big brands and win'
"Procurement have insisted, and marketing teams have to go, 'guys, we're sorry to have to do this, but it's the three year process.' And then we know we're vulnerable."
by Talon Admin – May 6, 2024
Barry O'Brien: Advertisers should compete to be part of Olympics magic
Olympics packages aren't cheap, but they shouldn't be: "the Olympics is one of the greatest brands in the world, with a proven ability to boost sales, brand awareness, and brand association."
by Mediaweek Admin – Apr 22, 2024
Claire Fenner: CMOs must find moral compass in AI arms race
The effort is worth it. "According to IBM, a data breach in 2023 was worth an average of AUD$6.77 million – a 15.3% jump from 2020."
by Mediaweek Admin – Mar 12, 2024
Atomic 212° wins Northern Territory Major Events Company
The win reunites the independent media agency and NTMEC after working on several projects from 2016 to 2019.
by Alisha Buaya – Mar 12, 2024
Australian Avocados campaign by Thinkerbell spurs national hunt for 'Avo King'
The work is Thinkerbell's first for Hort Innovation since Mediaweek revealed it won the account
by Mediaweek Admin – Mar 7, 2024
Independent agency Atomic 212° adds three new clients to its roster
The new partnerships follow a string of client wins and retentions.
by Mediaweek Admin – Feb 28, 2024
