Henry innis
Showing 1 - 10 of 18 results
'Clever maths isn’t enough': Mutinex hits 150% growth as marketers demand real answers
The momentum reflects a deeper reset underway across marketing teams globally.
by Natasha Lee – Dec 19, 2025
Mutinex promotes Rupert Pay to spearhead new era of data-led media collaboration
Senior business director and head of commercial partnerships.
by Makayla Muscat – Nov 11, 2025
Mark Ritson, Asahi’s Brian Phan headline Marketers & Money 2025
Peter Photinos: 'We're using this event to showcase our investment in robust model evaluation, moving beyond the 'statistical witch doctor' approach of MMMs.'
by Alisha Buaya – Sep 10, 2025
Why Mutinex CEO is open sourcing its MMM Framework
Henry Innis: 'I believe by setting a standard and working with vendors and with our competitors in a way that allows us to collaborate, we will change the industry.'
by Alisha Buaya – Jul 23, 2025
Springboards gets backing from industry heavy weights
Pip Bingemann: 'Having this incredible group, people we’ve looked up to our entire careers, back us on this journey is something very special.'
by Alisha Buaya – Jun 4, 2025
'Leadership isn’t about control': How Henry Innis is building more than a business at Mutinex
'I probably am addicted to the stress. That’s not uncommon, from what my peers say.'
by Natasha Lee – May 21, 2025
'We're all leaning in': John Sintras on Mutinex's growth and 'taking nothing for granted' in its roadmap over the next 12 months
'It's a very fast-moving company with no bureaucracy. Often hectic. Often too much to do, but that's what's so exciting about it.'
by Alisha Buaya – Oct 11, 2024
'Everybody rises on the tide': John Sintras on Mutinex raising $17.5m in funding and what it means for business in Australia
'The US is the biggest market in the world. So if we're disproportionately successful there, then everybody benefits from that growth in terms of more investment to put into the rest of the organisation as we grow.'
by Alisha Buaya – Oct 10, 2024
Lower funnel is over invested, marketers should rebalance marketing mix now: Mutinex
Will Marks: “Marketers need to stop trying to simply “wait it out".
by Talon Admin – Sep 11, 2024
Mutinex introduces AI-powered offering, Hendren: 'It exists in a category of one'
Baxter says Hendren "breaks a category and creates a new one", while Innis promises "Hendren will help marketers reclaim their valuable time and redirect it to what really matters."
by Alisha Buaya – Aug 2, 2024
