Tom Gosby
NRL’s big payday looms - but the fans must come first
“The money is coming. Just make sure the passion stays, and the fans are the #1 priority,” writes Barry O’Brien OAM, chairman of Atomic 212°, as the NRL pursues a landmark $3 billion media deal.
by Tom Gosby – May 19, 2025
Amplitude launches new tools to link marketing and product data
Amplitude has introduced features to help marketers track the full customer journey and measure ROI across campaigns and channels.
by Tom Gosby – May 19, 2025
Media Movers: Ray Kuka, Anthony De Ceglie, Raianne Reiss, Jordan Khoo, Rebecca Den Braber and Michelle Lomas
Plus: Ashley Earnshaw, Tess O’Brien, Peita Pacey, Samantha Murphy, Alex (AJ) James, John Guanzon and Justine Cullen.
by Tom Gosby – May 19, 2025
TV Ratings Thursday 15 May 2025: Women's State of Origin draws over 2.1 million viewers
Nine’s Women’s State of Origin Game II delivered a knockout performance.
by Tom Gosby – May 16, 2025
Dentsu QLD and Rolling Stone launch Cholula campaign with ‘Cinco Sounds’
Dentsu QLD teamed with Rolling Stone to launch McCormick’s Cholula product range through a one-night music and food event celebrating Cinco de Mayo.
by Tom Gosby – May 16, 2025
Thinkerbell temporarily rebrands to ‘O’Learybell’ as Emma O’Leary departs
Thinkerbell has rebranded to O’Learybell (for one day) to farewell founding team member Emma O’Leary in classic Thinkerbell style.
by Tom Gosby – May 16, 2025
Will & Woody feature in GloBird Energy’s billboard ‘bombing’ campaign
Radio duo Will & Woody are the faces (and backs) of a new national billboard campaign for GloBird Energy, leveraging humour and high-traffic visibility.
by Tom Gosby – May 16, 2025
Podcast Week: LiSTNR lifts reality TV’s mask, Toni & Ryan win big, 2GB’s Mark Levy makes his mark
LiSTNR investigates the dark side of Aussie talent shows, Toni & Ryan celebrate Webby success, and Mark Levy opens up on stepping into 2GB’s morning spotlight.
by Tom Gosby – May 16, 2025
Nine teams with The New York Times sports site The Athletic
Premium subscribers to The Sydney Morning Herald and The Age now receive access to The Athletic, expanding Nine’s digital content offerings through a new partnership with The New York Times.
by Tom Gosby – May 16, 2025
Stanley House Studios adds Sheraton and Amora to growing travel portfolio
Sydney-based agency broadens its hospitality reach with new hotel partnerships.
by Tom Gosby – May 16, 2025
Databricks launches AI platform to unify marketing data
Databricks has introduced Data Intelligence for Marketing, a unified platform leveraging AI to streamline customer and campaign data.
by Tom Gosby – May 15, 2025
Geraldine Doogue to deliver 2025 Andrew Olle Media Lecture
Veteran journalist Geraldine Doogue AO will present the 2025 Andrew Olle Media Lecture on 25 July in Sydney.
by Tom Gosby – May 15, 2025
